Durham, NC based PRSONAS is leading the way in holographic technology. With their human-like holograms, they deliver self service applications to gather analytics and conduct commerce anywhere, anytime, and in any language.
With such a bleeding edge offering, PRSONAS has the unique challenge of making its own market. The product has broad application and thus the company is focused on exploring several niche markets and educating buyers on the value of its offering.
After spending $500 per month on PPC ads and landing a 0% click rate, PRSONAS CEO & President David Rose decided to move his PPC budget to RevBoss with the bet that targeted sales prospecting would yield better results.
David had two goals for RevBoss — 1) develop direct sales pipeline with potential buyers in a variety of segments and 2) establish strategic relationships with large US-based technology companies.
He used RevBoss to source ideal target prospects – along with their contact information — and created simple, targeted email flows introducing himself and PRSONAS. With a little help from the RevBoss customer success team, Dave was up and running in one day and quickly had a repeatable sales prospecting process.
Within a week, Dave had reached out to several senior prospects at the largest technology companies in the United States. His first response? A meeting request from the U.S GM of a Fortune 50 technology behemoth.
And the campaign continues to perform well with a 55% open rate and 8% reply rate, which is a nice bump from the 0% click-through-rate Dave was getting from his PPC spend.
“RevBoss has become a part of my morning routine”, said Dave, “First thing in the morning, I check my email, I check our CRM, and I check RevBoss.”