Demand Generation Funnel

We'll Drive the Leads. You Close the Deals.

Schedule a Consultation Get Started

Trusted by Great Companies

How RevBoss Works

We’ve got the prospect data, software, and team you need to find your next customer.

1. Get the Right Prospect Data

We integrate with leading data sources — including our home-grown engine — to provide our customers precise, accurate B2B contact data.

2. Find Your Sales Flow

Our team builds a sales Flow that drives prospect engagement with personalized sales touches. We route active prospects to your sales team.

3. Learn, Rinse, Repeat

You work the prospect convos that we turn up and coordinate with our team to measure and optimize. We grow your pipeline and you win more customers.

Stop Prospecting and Start Selling

RevBoss does the lead gen grunt work so that your team can spend more time moving prospects to close.

Deep Dive On-Boarding

We kick off new customers with a 3-week on-boarding focused on uncovering key prospect segments and what will move them to action.

Custom Strategy & Messaging

Our Customer Success team builds the strategy and writes custom messaging for your program. We’ll drive every step of the process for you.

Meetings Like Magic

We’ll hit “go” together and a few weeks later the first engaged prospects will start to bubble up. Our team drops them in your inbox, your CRM or your calendar.

Schedule a Consultation

Let us know which best describes your company and we’ll route you to the right team.

What is 8+4?

Sales Funnel

If you want to make inroads in the current economic environment, and you have to be able to develop personal relationships with your customers. This means using a sales funnel. When it comes to a marketing funnel, this is a helpful way of breaking customers up in accordance with where they are currently at in the purchasing process. Usually, a marketing funnel template can be broken up into different steps. Usually, this is referred to as the top, middle, and bottom of the sales funnel.

When looking at a marketing funnel explained, the top of the sales funnel usually refers to customers who are at the very early stages of the sales process. As a marketing funnel example, individuals who are at the top of the sales funnel may have just heard about your product or service for the first time.
Then, as individuals move farther down the SEO marketing funnel, they reach the middle. During this phase, many customers are weighing the benefits and drawbacks of deciding to purchase your product or service. As customers move down the marketing funnel Hubspot, you need to create opportunities for more personal interactions. That way, you can directly explain to the customer why your product or service is going to meet their needs.

Finally, at the bottom of the digital marketing funnel, customers are ready to make a purchasing decision. At this phase, you may be negotiating with your customer, trying to come to final terms on a contract. That is where you convert leads into paying customers.

When looking at a sales funnel, it is also important to compare this to a demand generation funnel. In contrast to a sales funnel, where the goal is to convert someone into a paying customer, generating demand simply refers to brewing up more interest in the products and services that you provide. Even though there is going to be a lot of overlap in this situation, they are not exactly the same things. If you are able to generate a lot of demand for your product and services, you essentially are going to fill up your sales funnel. As there is more demand for the product and services that you provide, people are going to be more interested in moving down the sales funnel, eventually becoming paying customers. Make sure that you put both of these metals to work for your business.

Demand Generation Manager

When it comes to generating demand for your business, it is helpful to rely on someone who was known as a demand generation manager. Also called a demand generation specialist, these individuals can also include account executives, the director of sales, and even sales development representatives. These are all key components when it comes to lead generation companies. When it comes to demand generation roles and responsibilities, these are professionals who are responsible for managing all of the tactics and best practices that you were going to use to help you cultivate customer relationships.

It is helpful to take a look at a few demand generation best practices and demand generation tactics. That way, you can figure out how to get more people interested in the products and services that you provide. When you are able to apply to the right demand generation activities, you can quickly and efficiently generate leads that you can convert into paying customers.
First, it is helpful to provide some sort of utility. If you want to get people interested in your product or services, you are going to have to give something away. For example, you may want to provide a watered-down, free version of one of your products or services. Then, you can get them interested in learning more. This is best applied at the early stages of your sales funnel, when people are interested in learning more about the products and services that you provide.

As you get to know your potential client a little bit better, you want to figure out your ideal buyer persona. That way, you can tailor your interactions with that individual to meet their specific needs. Outline the specific demographics that you are looking for in your ideal customer. Finally, you also want to take advantage of automation tools when you can. In the past, you would have spent a lot of time manually managing all of the individual relationships you have with your prospects. Unfortunately, it is nearly impossible to keep everything straight. In order to make this process easier to manage, focus on automating a lot of your interactions. This can go a long way toward helping you alleviate a lot of the clerical work that you used to do. That way, you can spend more time closing deals instead of prospecting clients.

Demand Generation Definition

Ultimately, the demand generation definition is exactly what it sounds like. This is a bunch of strategies that coincide with the ultimate goal of generating plenty of new demand for your products and services. It is also helpful to view demand generation as a funnel. At the very top, you are going to try to identify your target market. Then, each step of the demand generation process is going to narrow down your potential audience until you have the ultimate output, which is creating demand that would lead to a sale. Demand generation and lead generation are not the same things; however, they do have the same goal of healthy you generate more revenue for your company.

When it comes to demand generation 2020, it is helpful to take a look at a few demand generation examples. If you are looking for strategies that can help you with demand generation activities examples, the first thing that you have to do is score your leads. Lead scoring is one of the most important demand generation strategies because this will help you figure out exactly who you should be focusing on. As a part of your demand generation plan, you will score all of your leaves in terms of their likelihood of becoming a paying customer. This will help you focus your demand generation activities accordingly.
It is also helpful to take a closer look at various demand generation channels. For example, you have to take advantage of email marketing. This is one of the best ways that you can reach out to as many people as possible. This will also help you figure out exactly who you should be spending your time on. Based on how people respond to emails, you can segment them at two different channels, helping you maximize your conversion rates.

Finally, another one of the most important strategies is to use analytics for tracking purposes. Analytics are important because you can track your progress. You can figure out exactly which of your campaigns are successful and what if your campaigns are simply not worth your time. Or, you can figure out which campaigns need to be upgraded in order to maximize the benefits they provide to your company. If you are able to put all of these strategies to use, you can generate more demand for your business. This can help you stay ahead of your competition.

Demand Generation vs. Lead Generation

Finally, it is also helpful to take a closer look at demand generation vs lead generation. Even though both of these processes are going to play an important role when it comes to the B2B industry, there are several differences. Demand-generation is a process of getting more people interested in what you have to sell. Then, you are going to use lead generation to turn that interest into names and contact details. That way, you will be able to identify specific people who may be more interested in becoming paying customers.

It is also helpful to take a look at the difference between demand generation vs inbound marketing. Inbound marketing can play an important role in both lead generation and demand generation; however, the explicit goal of inbound marketing is not necessarily to solely generate more demand.

When looking at drift demand generation, it is clear that we need to have a demand generation strategy B2B in place. It is important to use some of the top demand generation strategies above as a part of a demand generation framework. In this framework, you need to identify your specific target market. Who is going to be interested in the product and services that you have to sell? How old are they? What is their background? How much money do they make?
Then, you can turn all of this information into a demand generation strategy template. When you are trying to fill out your demand generation plan template, it is important to identify what strategies you are going to use in which situations. For example, how are you going to put social media, email, and even direct mail marketing to use for you?

If you are having trouble coming up with a specific way to answer these questions, do not panic. The good news is that there are plenty of options available to you. In this situation, it might be helpful to reach out to a trained professional for assistance. If you rely on a professional agency when it comes to demand generation and lead generation, you can free up more of your time to focus on other aspects of your business. Then, your partner will focus on keeping you updated every step of the way. That way, you can figure out exactly how you are going to define success and how you will say ahead of your competitors.

RevBoss has a turnkey approach. You tell them what you need in terms of your target audience and they do the rest. And the leads come in the door.
Mitchell Causey, Founder & CEO, Demandwell
RevBoss completely altered the trajectory of my business. I'm getting more qualified leads than I've ever had in 15 years of doing this business and I hit a 10X return within six months.
Donald Summers, Founder & CEO, Altruist
RevBoss is more consistent and predictable than a BDR -- it is faster and  achieves a broader reach than a BDR can because it combines expertise with automation.
Grace Tyson, Founder & CEO, Luma
Before, we were relying on word of mouth. It was very inconsistent and frustrating. With RevBoss, we finally have a repeatable model. We are having great conversations and learning from all of our leads.
Anil Rathi, Founder & CEO, Skild
RevBoss feels like an extension of our sales team, without the cost of a sales person. They know what works, they are responsive, and they take a genuine interest in our success.
Jeb Banner, CEO, Boardable
Previous
Next

Let's Build A Sales Pipe!

We work with companies across stages and across industries. We can probably help you. Let's talk!