---
title: "CUE Case Study | RevBoss Client Success Story"
url: https://revboss.com/founder-brand-case-studies/cue-case-study
description: "Discover how RevBoss helped CUE expand their market reach and increase revenue through strategic outbound marketing after their major acquisition."
lang: en
---

Aug 2026 Benchmark Report: https://revboss.com/founder-led-marketing-benchmarks
Sign In: https://revboss.co/

# Scaling Outreach Through a Product Line Expansion

> Huge kudos to the team at RevBoss, they've been fantastic to work with. They genuinely feel like an extension of our team. The flexibility and agility they bring to the table have been invaluable in helping us grow our business and meet our objectives.
>
> — Trisha Schuver, CUE

## The Challenge

CUE started as a small company specializing in cell phone light shows, quickly gaining a reputation within the sports industry. But after a big acquisition, their product line ballooned from a few to about 20. Suddenly, they needed a fresh brand identity and a whole new marketing game plan.

The challenge? Rebuild the brand while also spreading the word about these new products to a much broader, uncharted market. With a small sales team already maxed out, CUE needed a way to efficiently reach new prospects without dropping the ball on existing relationships.

## The Solution

RevBoss provided the ideal solution for CUE's needs. The team at RevBoss worked closely with CUE to nail down their goals and pinpoint the markets they were eager to break into. With RevBoss handling the outreach, CUE could focus on nurturing current relationships while exploring new frontiers.

RevBoss didn't just stop at generating leads; the approach was all about building meaningful connections. By zeroing in on the right prospects and clearly communicating CUE's unique value, RevBoss ensured the leads coming in were top-notch and ready to engage with CUE's sales team.

## The Results

Partnering with RevBoss led to some seriously impressive outcomes for CUE:

### Expanded Market Reach

RevBoss helped CUE connect with potential clients beyond their usual circle, including minor league teams and international organizations. This broader outreach opened doors to new business opportunities.

### Increased Revenue

The revenue from leads generated by RevBoss didn't just cover the cost of their services—it significantly boosted CUE's overall growth. The high quality of leads meant CUE's sales team could close deals faster and more efficiently.

### Enhanced Marketing and Sales Insights

Working with RevBoss allowed CUE to fine-tune their messaging and marketing strategies. The insights gained from the partnership helped CUE better articulate their value proposition, even in less visual, digital formats where their products' impact wasn't immediately obvious.

## Services in this case study

Outbound campaigns and audience building scaled CUE's outreach through their product line expansion.

### Founder-Led Demand Generation

The full system scaled outreach through a major product line expansion.
https://revboss.com/features/founder-led-demand-generation

### B2B Audience Building

Connection and DM campaigns built the audience for the new product line.
https://revboss.com/features/b2b-audience-building

### Founder/CEO Thought Leadership

Founder content backed the campaigns and built credibility for the expanded product set.
https://revboss.com/features/founder-ceo-thought-leadership

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## Ready to start telling your story?

Over the past 10 years, 1,000+ clients have trusted RevBoss to build high-integrity, founder-led marketing programs that drive business growth.

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