Ignite Social Media is a social media marketing company based in Raleigh, NC. They develop and execute social media strategies for some of the biggest consumer brands in the world — like Nike, Samsung and Hasbro — sometimes taking on pieces of an already-in-place process, and other times running the full gamut of day-to-day strategy.
Celebrating their 10 year anniversary this year, Ignite Social Media is the Original Social Media Agency® and they’re proud to be a majority women-owned and women-led business.
Ignite Social Media grew organically, and as a result they never had a big sales team. Leads came from SEO, referrals, etc. when prospects were actively looking for help with their social media strategies.
While this organic growth strategy led to significant growth, the leadership team at Ignite started thinking about how they could be proactive with their outreach by getting in front of prospects before they were needed, instead of waiting for prospects to find them.
After some initial success with a small-scale internal process, Ignite outsourced their efforts to another email marketing vendor. But a year — and lots of $$$$ — later, the results just weren’t there. And worse, the team didn’t feel like the vendor represented them well in the market.
After hearing about the success of a sister company that was working with RevBoss, Ignite Social Media decided to scrap their previous partner and start working with a team that had shown results.
Under the direction and expertise of the RevBoss team, Ignite was able to quickly ramp up outreach efforts to thousands of qualified brands and target prospects across various industries like Consumer Goods, Retail and Hospitality.
RevBoss built campaigns targeted various segments of the marketing org chart, each with a unique voice and offering tailored to the recipient.
Over the course of a multi-year (and still going) relationship, RevBoss has helped Ignite Social Media build relationships with global brands PepsiCo, Mastercard, Intercom, H&M, The Home Depot, Buzzfeed, OpenTable, and dozens more.
Lisa Braziel, Ignite’s VP Strategy, noted that they’re excited by the increased level of engagement, feedback and transparency that they’ve received from RevBoss.
“I immediately felt that RevBoss understood our agency better and that we were getting higher quality responses than with our previous vendor at a more reasonable price. Also, we seemed to get more honest responses from prospects who may already have an agency — allowing us an open door to follow up again later,” said Lisa.