--- title: "RevBoss | GTM Transformation & Execution for B2B" url: https://revboss.com/ description: "RevBoss helps B2B companies rebuild their go-to-market and run the plays that build pipeline. Led by Eric Boggs and Danny Chu. 1,000+ clients since 2014." lang: en --- Aug 2026 Benchmark Report: https://revboss.com/founder-led-marketing-benchmarks Sign In: https://revboss.co/ # The B2B playbook changed. Your go-to-market should too. ## We work with B2B companies who pipeline isn't where it should be and know they need a new approach. We'll help you work out the actual problems and then build and execute the fix. Over 1,000 clients served 10+ years in business 4.6 rating on G2 Here for founder-led marketing? It's still our most-run program The problem ## Installing a new tool is easy. Solving the right problem is harder. The market is shifting fast, and every team is under pressure to try new tools and tactics. That's the right instinct, but new tools only work on top of the right foundations: a clear ICP, a message that lands, clean data and a sales process that follows through. These are the four breakdowns we see most often. See how we work ### The playbook stopped producing SDRs, cold email and paid aren't producing like they used to, and nobody can say exactly why. ### Pipeline runs on referrals Referrals are great when they come in, but you can't forecast them or hire against them. ### The systems are a mess The CRM is half-used, the website is slow to change, and reporting doesn't tell you what's working. And the AI licenses you bought mostly write documents. Nobody's asked them to run anything yet. ### Prospects disappear between first touch and ready-to-buy Only a small share of your market is buying right now. Without a newsletter, useful content or a reason to stay in touch, everyone else drifts away. How we work ## Figure out what's broken. Then build the fix. We don't do navel-gazing strategy decks -- we assess, build, and execute. We'll on-board as quickly as we can based on your availability and work to deliver quick wins inside of 30 days. GTM Transformation ### Decide what to fix. Then build it. We put every piece of your go-to-market on the table, figure out what to fix first, then build it: the processes, systems and AI agents that let a lean team do the work of a bigger one. Plan Positioning & ICP: https://revboss.com/gtm-transformation#positioning Pricing & Packaging: https://revboss.com/gtm-transformation#pricing Pipeline Diagnostic: https://revboss.com/gtm-transformation#diagnostic Build AI Agent Builds: https://revboss.com/gtm-transformation#agents Process & Systems Builds: https://revboss.com/gtm-transformation#systems Nurture & Follow-Up Programs: https://revboss.com/gtm-transformation#nurture Lead Embedded Sales & Marketing Leadership: https://revboss.com/gtm-transformation#leadership Sales Hiring & Org Design: https://revboss.com/gtm-transformation#hiring Sales Coaching: https://revboss.com/gtm-transformation#coaching GTM Execution ### Our team runs the plays. Transformation projects frequently lead to execution programs -- we build the plan and then our team runs the content, audience and outreach programs that turn it into pipeline. You don't need a transformation engagement to start — we can stand up these plays on their own. We launched and built RevBoss as an outsourced marketing service provider. Execution plays Strategic Content Development: https://revboss.com/features/strategic-content-development Executive Thought Leadership: https://revboss.com/features/founder-ceo-thought-leadership Team-Based LinkedIn GTM: https://revboss.com/features/team-led-demand-generation Event Attendee Acquisition: https://revboss.com/features/event-and-conference-campaigns Email Newsletters: https://revboss.com/features/founder-newsletters Account-Based Campaigns: https://revboss.com/features/account-based-campaigns Outbound Email: https://revboss.com/features/outbound-email Client success ## What it's like to work with RevBoss. Association Consulting Featured case study ### From cold-email plateaus to industry-leading authority Chris Vaughan, founder of Sequence Consulting, moved from declining cold-email returns to a founder-led content program built on his 25 years in association strategy. The result: a popular industry newsletter, inbound business, and a public reputation as the voice of his category. Read the full case study (https://revboss.com/founder-brand-case-studies/sequence-consulting) AI / SaaS RevBoss has had a direct impact on our sales. We drove a ton of leads for our beta launch. — Tooba Durraze, Founder, Amoeba.AI Creative Agency It validated our existence as a business. Not only did we find more clients, but we found better clients. — Justin Plant, Creative Director, Storyboard Media Non-Profit Consulting They are super smart. They're extremely tight and very agile. RevBoss completely altered the trajectory of my business. — Donald Summers, CEO, Altruist B2B SaaS The team is incredible, the strategy is thoughtful and practical, and the leads are high quality. We've expanded the types of campaigns we work on with the team because they are so effective. — Andrew Morton, Head of Marketing, UserVoice Marketing Agency Account management is world-class. Iteration is consistent; there's no complacency, only a push to get better month to month. — Will Erlandson, Chief Growth Officer, Relevance B2B SaaS It took about a month to get everything humming. Our Account Manager understands our business, the RevBoss copywriters have embraced our voice. We get quality leads at a reasonable price. — Joel Bush, CRO, RepSpark Our Team ## You'll work with the principals, from the first call on. Image: Eric Boggs (https://gcpzvkvsgstktjxsfopn.supabase.co/storage/v1/object/public/rb-img//eric.jpg) ### Eric Boggs Eric Boggs on LinkedIn (https://www.linkedin.com/in/ericboggs/) Founder & CEO 20+ year B2B entrepreneur and investor, founded RevBoss in 2014 and has since helped more than 1,000 B2B companies build pipeline. Image: Danny Chu (https://gcpzvkvsgstktjxsfopn.supabase.co/storage/v1/object/public/rb-img//danny.jpeg) ### Danny Chu Danny Chu on LinkedIn (https://www.linkedin.com/in/helloimdannychu/) General Manager Private equity investor at xo.capital and CEO of Journey.io. Danny has worked alongside Eric since 2010 and leads client strategy with him at RevBoss. Behind Eric and Danny is a deep bench of full-time strategists, writers and operators who run the day-to-day work. We build a lot of our own tools and agents to deliver the work fast and build custom agentic processes for our clients too. Featured program ## Founder-led marketing: our most-run play. When a founder or executive is willing to be the face of the brand, the RevBoss Audience System turns their expertise into pipeline. Share your expertise ### Content Done-for-you workflows transform your story and expertise into trust-building LinkedIn content. Build your ICP audience ### Connections Strategic growth motions add depth and quality to your audience so prospects know you before any sales ask. Turn audience into action ### Campaigns Activation campaigns turn your growing audience into qualified conversations. We harvest engagement from your posts, qualify it against your ICP, and follow up with the right people. The RevBoss Newsletter ## Notes from the work. A few issues a month about the work we're doing and the market changes we're seeing, written with excruciating care by Eric Boggs, RevBoss founder and CEO. Sep 14, 2026 ### hogs and microwaves ...and why patience feels a little revolutionary right now https://email.revboss.com/p/hogs-and-microwaves Sep 2, 2026 ### the taper section ...what the Grateful Dead knew about publishing your rough takes https://email.revboss.com/p/the-taper-section Aug 27, 2026 ### engagement harvester of sorrow The post-to-pipeline playbook...and a note about Dolly. https://email.revboss.com/p/engagement-harvester-of-sorrow FAQ ## Frequently Asked Questions ### What does RevBoss do? ### What is founder-led marketing? ### What is a founder brand? ### How is RevBoss different from a LinkedIn ghostwriting agency? ### How is RevBoss different from a cold outbound or cold email agency? ### What kind of companies does RevBoss work with? ### What results do clients typically see? ### How long has RevBoss been in business, and who's behind it? ### How do I get started with RevBoss? ### What happens after we sign? ## Let's work together. Since 2014, more than 1,000 B2B companies have worked with RevBoss to transform their marketing, build pipeline, and grow their business. ## Structured data ```json [ { "@context": "https://schema.org", "@type": "Organization", "name": "RevBoss", "legalName": "RevBoss, Inc.", "url": "https://revboss.com", "logo": "https://revboss.com/lovable-uploads/9a49821f-a21c-493d-9761-ad8f4752e4fc.png", "foundingDate": "2014", "founder": { "@type": "Person", "name": "Eric Boggs", "jobTitle": "Founder & CEO" }, "description": "RevBoss is a relationship-first B2B demand generation partner that helps founders and executives build trust, grow an ICP audience, and create predictable sales pipeline through LinkedIn content, newsletters, and activation campaigns.", "address": { "@type": "PostalAddress", "addressLocality": "Durham", "addressRegion": "NC", "addressCountry": "US" }, "sameAs": [ "https://www.linkedin.com/company/revboss" ] }, { "@context": "https://schema.org", "@type": "WebSite", "name": "RevBoss", "url": "https://revboss.com", "publisher": { "@type": "Organization", "name": "RevBoss" } }, { "@context": "https://schema.org", "@type": "VideoObject", "name": "Build an audience. Convert it into sales leads.", "description": "RevBoss is a relationship-first B2B demand gen partner that helps you use content marketing via LinkedIn and email newsletters to build trust, grow an ICP audience, and create predictable sales pipeline.", "thumbnailUrl": "https://img.youtube.com/vi/9_ZUTVrxylw/hqdefault.jpg", "uploadDate": "2025-01-01", "contentUrl": "https://www.youtube.com/watch?v=9_ZUTVrxylw", "embedUrl": "https://www.youtube.com/embed/9_ZUTVrxylw" }, { "@context": "https://schema.org", "@type": "VideoObject", "name": "Sequence Consulting Founder Brand Case Study", "description": "Chris Vaughan, founder of Sequence Consulting, on moving from declining cold-email returns to a founder-led content program with RevBoss.", "thumbnailUrl": "https://img.youtube.com/vi/vxazOxDSFyA/hqdefault.jpg", "uploadDate": "2025-01-01", "contentUrl": "https://www.youtube.com/watch?v=vxazOxDSFyA", "embedUrl": "https://www.youtube.com/embed/vxazOxDSFyA" }, { "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [ { "@type": "Question", "name": "What does RevBoss do?", "acceptedAnswer": { "@type": "Answer", "text": "RevBoss is a go-to-market partner for B2B companies. We figure out what's holding your pipeline back, then build and run the fix: founder-led content, outbound, newsletters, events, your CRM or your website. Founder-led marketing is still our most-run program. The full breakdown lives here." } }, { "@type": "Question", "name": "What is founder-led marketing?", "acceptedAnswer": { "@type": "Answer", "text": "Founder-led marketing is a B2B go-to-market approach where a founder, CEO, or executive becomes the public face of the brand. They build a direct relationship with their market through content, presence, and engagement. The thesis: in an AI-saturated market, trust between a real person and a real audience is the most durable competitive advantage left." } }, { "@type": "Question", "name": "What is a founder brand?", "acceptedAnswer": { "@type": "Answer", "text": "A founder brand is the public identity and reputation a founder or executive builds in their market. It's the LinkedIn presence, the newsletter, the podcast appearances, the conference talks, and the body of opinion that turns \"CEO of Some Company\" into \"the person I want to talk to about [problem].\" A founder brand compounds over time. Once it exists, every other GTM motion gets easier." } }, { "@type": "Question", "name": "How is RevBoss different from a LinkedIn ghostwriting agency?", "acceptedAnswer": { "@type": "Answer", "text": "Ghostwriting is the most common product on the LinkedIn agency market. RevBoss programs go further. The work includes the content production, plus audience building, newsletter management, and engagement campaigns into the audience we develop. The deliverable is pipeline, with content as one input among several. Full comparison." } }, { "@type": "Question", "name": "How is RevBoss different from a cold outbound or cold email agency?", "acceptedAnswer": { "@type": "Answer", "text": "We were a cold email agency for our first ten years and we still run that work through a sister entity. So we're not bashing the channel. The difference is the starting position. Cold outbound walks into a relationship from zero. RevBoss programs build familiarity through content and audience first, so when we do reach out, the prospect already knows who you are. Full comparison." } }, { "@type": "Question", "name": "What kind of companies does RevBoss work with?", "acceptedAnswer": { "@type": "Answer", "text": "B2B SaaS and services companies, typically $1M–$50M in revenue, where pipeline matters and the team is lean. Founder-led programs work best when a founder or executive is willing to be the face of the brand and the company serves a specific niche." } }, { "@type": "Question", "name": "What results do clients typically see?", "acceptedAnswer": { "@type": "Answer", "text": "Once a founder-led program is running, clients are typically turning up three to six good conversations per person per month. Onboarding takes about 30 days. The first real meetings and audience-driven activity usually show up in the 60–90 day window. Case studies here." } }, { "@type": "Question", "name": "How long has RevBoss been in business, and who's behind it?", "acceptedAnswer": { "@type": "Answer", "text": "RevBoss was founded in 2014 by Eric Boggs and is headquartered in Durham, North Carolina. Over 1,000 B2B companies have used RevBoss to build pipeline, and the team carries a 4.6 rating on G2. Eric and Danny Chu lead client strategy. More about the team here." } }, { "@type": "Question", "name": "How do I get started with RevBoss?", "acceptedAnswer": { "@type": "Answer", "text": "Book a consultation. The first call is about 30 minutes. We'll dig into your business, your customers and your existing GTM motion. We say no to plenty of prospects, so expect a direct answer. If RevBoss is the right answer, the next step is a 20-minute session that produces a detailed proposal." } }, { "@type": "Question", "name": "What happens after we sign?", "acceptedAnswer": { "@type": "Answer", "text": "Eric and Danny run onboarding personally: four working sessions over about 30 days that produce your customer model, voice model, campaign plan and 90-day roadmap. It moves faster if you're responsive. After that, short check-ins every week or two keep the work moving." } } ] } ] ```