Marketing Agency Business Development

We'll Drive the Leads. You Close the Deals.

Schedule a Consultation Get Started

Trusted by Great Companies

How RevBoss Works

We’ve got the prospect data, software, and team you need to find your next customer.

1. Get the Right Prospect Data

We integrate with leading data sources — including our home-grown engine — to provide our customers precise, accurate B2B contact data.

2. Find Your Sales Flow

Our team builds a sales Flow that drives prospect engagement with personalized sales touches. We route active prospects to your sales team.

3. Learn, Rinse, Repeat

You work the prospect convos that we turn up and coordinate with our team to measure and optimize. We grow your pipeline and you win more customers.

Stop Prospecting and Start Selling

RevBoss does the lead gen grunt work so that your team can spend more time moving prospects to close.

Deep Dive On-Boarding

We kick off new customers with a 3-week on-boarding focused on uncovering key prospect segments and what will move them to action.

Custom Strategy & Messaging

Our Customer Success team builds the strategy and writes custom messaging for your program. We’ll drive every step of the process for you.

Meetings Like Magic

We’ll hit “go” together and a few weeks later the first engaged prospects will start to bubble up. Our team drops them in your inbox, your CRM or your calendar.

Schedule a Consultation

Let us know which best describes your company and we’ll route you to the right team.

What is 7+4?

SMART Goals

If you are looking for a way to place your business in a position to be successful, you need to set strong business goals for yourself. This includes not only business development techniques for your company as a whole but also personal business development goals. There are lots of ways to set goals; however, you will not be able to cater to your strength unless you set your goals properly. That is where something called SMART goals can be helpful. This specific category of goal-setting has become more common in the modern business era because it helps place people in the right frame of mind to move forward. SMART goals can help you focus on your KPIs as you plan your business. This acronym stands for:

Specific: First, your goals have to be specific. If you are not specific with your goals, you do not provide yourself with a strong target at which to aim. There is a saying that if you aim small, you will miss small. The more specific your goal is, the better it will be.

Measurable: Next, your goal has to be measurable. How are you going to define success? If your goal is not able to be objectively measured, you have no way of knowing whether or not you have hit your target. Therefore, make sure your goal can be objectively measured using definitive, focused numbers.

Achievable: The “a” stands for either achievable or attainable. When you are trying to set goals for yourself, it is good to be ambitious. You want to shoot for the stars. On the other hand, these goals are supposed to be incremental. Make sure your goal is something that you can actually achieve. Otherwise, you will not have any motivation to go after it.

Relevant: Of course, your goal also has to be relevant to whatever it is your business does. If your goal is not relevant to the products and services provided by your business, it is not going to help you be successful.

Time-bound: Finally, your goal also has to be time-limited. If your goal does not have a set time frame, you will not have any motivation to start chasing it. Set a deadline by which you will try to achieve your goal.

Now that you know what SMART goals are, you can set them for yourself. What are a few examples of smart goals for increasing sales? For those who work in the B2B SaaS area, there are a few examples of goals that could be helpful. These include:

  • Our company would like to increase its annual revenue by $50,000 while also reducing our monthly expenses by $2,000 per month.
  • By the end of the first quarter in 2022, we would like to reduce our customer churn rate by five percent.
  • By the end of the third quarter this year, we would like to increase our qualified leads by 20 percent.

Notice that these calls are specific, measurable, and time-bound. If you have a company in the SaaS industry, then these goals are relevant to you.

Marketing Plan Template

Now, if you would like to hit these goals, you have to have a marketing plan template. Whether you are looking for a creative agency marketing plan or a digital agency marketing plan, you have to be able to reach your customers. Even for those who work in the technology area, it is important to develop a marketing plan for graphic design businesses. How are you going to be able to develop a strong marketing plan? It may be helpful to take a look at a marketing plan example.

The first step in creating your marketing plan is identifying your target market. Who is going to benefit most from the products and services that your company provides? Are you going to be going after customers? Or, do you operate in the B2B area? If you have a B2B company, you should find a specific type of company that could benefit from your services. How big is a company? What industry does the company occupy? Is there a geographic location that you are targeting? How much revenue does the company generate? This will help you identify your target market.

Then, you need to figure out how you are going to get there. What marketing strategies are going to work best for you? Of course, you want to use content marketing. On the other hand, what type of content do you want to use? How often do you want to share this content?

That is where a content calendar can be helpful. For example, you may want to post on your company’s Twitter account once per day. You may want to share a post on Instagram once per week. You may also want to send emails to your subscribers on a weekly basis. If your company has a podcast, you may want to release a new episode once per month. You might want to share an infographic regarding the services and products that your company provides on Facebook once per week. These are a few examples of the most important types of content that could be helpful for companies in the B2B tech area.

Finally, with your target market and content marketing strategy in place, you need to decide how you are going to measure the success of your marketing plan. What metrics are you going to try to track? What are your key performance indicators? Are you aiming for more subscribers? Do you want to target more social media shares? Do you want to quantify success by revenue alone? Think carefully about what you need to measure to place your business in a good position.

Business Development Strategy

It is good to have business development goals and business development activities. On the other hand, if you want to make inroads in a competitive industry, you have to have a business development strategy. When looking at business development strategies for professional services, there are several components to keep in mind.

First, if you operate in the B2B area, you have to figure out how you are going to generate capital. No matter whether you are starting a tech company, a SaaS company, or a marketing agency, you need to figure out how you are going to fundraise. You may have the best ideas in the world. If you do not have capital, you cannot get your product or service off the ground. This is an important component of business development for digital marketing agencies. You may want to consider bootstrapping yourself, reaching out to venture capitalists, or applying for a business loan from a local bank. There could also be Small Business Development grants that you could apply for through the government.
Then, you need to figure out how many employees you need. Who are you looking for? What kind of experience do you need? How many employees are you going to hire? All of this can help you find the right people to help you get your company off the ground.

Finally, when it comes to marketing agency business development, you also have to find your spot in the market. Why is someone going to decide to go with your company instead of a different one? What do you offer that other companies do not? This can help you find the right target audience, placing your business in a position to make inroads in a competitive industry. With all of this in place, you can set your metrics that will best define success. Remember to use SMART goals to help you define what success looks like for your business.

How to Start a Digital Marketing Agency With No Experience

If you are wondering how to start a digital marketing agency with no experience, this can be a challenge; however, it is possible to take a look at a digital marketing agency business model and start a digital marketing agency business plan & documents. If you are thinking about starting a digital marketing agency, there are a few mandatory steps you need to follow. These include:

  • Set business goals. You need to define your SMART goals, mentioned above. If you do not have a target to shoot for, you will not know how to structure the rest of your business.
  • Define your target market. Who is going to benefit most from your products and services? Where does your area of expertise lie? Why do you provide quality services to that specific target audience?
  • Become more visible. You have to develop a strong online presence. Starting a website is helpful. Remember to use social media platforms to your benefit. You can drive traffic from your social media profiles to your website.
  • Develop your elevator pitch. Particularly if you are targeting the B2B area, you need to be able to explain why someone should choose your business.

Once you have these components in place, it is time to take a closer look at how to market a digital marketing agency. You need to take a well-rounded approach. If you are in the B2B area, put email marketing to work for you. Generate subscribers and reach out to them on a regular basis. It may be a longer conversion cycle, but it will be worth it in the end.

You should also take a look at unique types of content, including podcasts. These can be helpful when targeting the technical features, benefits, and advantages of using your marketing strategies. If you are wondering how to market a design agency, the quality will speak for itself. Make sure you share examples of high-quality content on your website. Be transparent and your results and customers will follow.

RevBoss has a turnkey approach. You tell them what you need in terms of your target audience and they do the rest. And the leads come in the door.
Mitchell Causey, Founder & CEO, Demandwell
RevBoss completely altered the trajectory of my business. I'm getting more qualified leads than I've ever had in 15 years of doing this business and I hit a 10X return within six months.
Donald Summers, Founder & CEO, Altruist
RevBoss is more consistent and predictable than a BDR -- it is faster and  achieves a broader reach than a BDR can because it combines expertise with automation.
Grace Tyson, Founder & CEO, Luma
Before, we were relying on word of mouth. It was very inconsistent and frustrating. With RevBoss, we finally have a repeatable model. We are having great conversations and learning from all of our leads.
Anil Rathi, Founder & CEO, Skild
RevBoss feels like an extension of our sales team, without the cost of a sales person. They know what works, they are responsive, and they take a genuine interest in our success.
Jeb Banner, CEO, Boardable
Previous
Next

Let's Build A Sales Pipe!

We work with companies across stages and across industries. We can probably help you. Let's talk!