Marketing Agency Lead Generation

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Marketing Agency Lead Generation

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How RevBoss Works

We’ve got the prospect data, software, and team you need to find your next customer.

1. Get the Right Prospect Data

We integrate with leading data sources — including our home-grown engine — to provide our customers precise, accurate B2B contact data.

2. Find Your Sales Flow

Our team builds a sales Flow that drives prospect engagement with personalized sales touches. We route active prospects to your sales team.

3. Learn, Rinse, Repeat

You work the prospect convos that we turn up and coordinate with our team to measure and optimize. We grow your pipeline and you win more customers.

Stop Prospecting and Start Selling

RevBoss does the lead gen grunt work so that your team can spend more time moving prospects to close.

Deep Dive On-Boarding

We kick off new customers with a 3-week on-boarding focused on uncovering key prospect segments and what will move them to action.

Custom Strategy & Messaging

Our Customer Success team builds the strategy and writes custom messaging for your program. We’ll drive every step of the process for you.

Meetings Like Magic

We’ll hit “go” together and a few weeks later the first engaged prospects will start to bubble up. Our team drops them in your inbox, your CRM or your calendar.

Schedule a Consultation

Let us know which best describes your company and we’ll route you to the right team.

What is 4+4?

Marketing Agency Lead Generation

When it comes to lead generation, many marketing agencies are missing out on golden opportunities for growth.

Nearly all marketing agencies rely on referrals for most of their new business. Marketing agencies reach out to new customers with websites, speeches at events, networking conferences, cold calling, blogging, social media, email campaigns, guest blogging, paid online marketing and webinars. But they usually overlook lead generation.

What is lead generation for marketing agencies?

Lead generation for marketing agencies is a collaborative effort with your lead generation agency. You and your lead generation agency work together to create a powerful inbound marketing program. You identify and reach the right audience with highly targeted account-based marketing strategies and achieve conversions with lead offers and compelling landing pages.

Why not just rely on referrals and the other techniques we listed?

  • New business from referrals, speech attendees, websites, cold calling, blogging, webinars, paid online marketing, social media and many other similar methods isn’t always a good match for your company. These potential clients can turn out to be too small, not the right kind of work, low-budget, or just not compatible with your company.
  • Your larger competitors can use all of these methods with a bigger budget than yours. Large companies are increasingly going after the same leads that small to midsize companies once did.
  • No method of obtaining new business other than lead generation is as easy to scale to power your company’s growth.

Lead generation isn’t easy. But it’s essential to the growth of your marketing agency.

Marketing For Leads

What makes marketing for leads meaningful for your company? What is special about this method of growing your customer base?

When you and your “marketing marketers” set out to plan how to generate leads for marketing agency growth, your first step will be to determine your target audience. There is no point in generating leads unless they create relationships with clients who are a good fit for your company and who are capable of valuing the work you do for them. You will need to spend some time researching who your ideal customers are.

Lead generation for marketing agency growth starts with a look at your current customers. Take a look back on your experience of marketing for leads by identifying who your current customers are.

Then don’t be afraid to ask them about the process that led them to you. What were their goals in hiring you, and how are you helping them reach those goals? How does your company fit their background, their company culture, their marketing niche? Where are they spending their time online?

But don’t stop there.

Make sure you have a written business plan. Only about one in 30 or 40 marketing firms does. Having a plan on paper helps you stay on track for reaching your goals.

Make sure you are getting full value from your employees. Most agency owners are generous people. That’s a great personal characteristic, but you need to be sure you have revenues coming in to justify salaries. Most agencies need to have about $150K per year in revenues for each employee. Have your expectations for your team in writing for all to see.

You need to take care of these internal issues to succeed with your lead generation company.

Finally, Google your marketing niche. Do you show up in the search results? If not, it’s time to get some help.

When you have dealt with these tasks, then you are ready to work with a lead generation company for marketing agency lead generation.

Lead Generation Companies for Marketing Agencies

A lot of the initial work of lead generation companies for small businesses and digital marketing lead generation companies is inward-facing. A competent generation company isn’t going to come to you with the goal of “generating as many leads as possible.” Very early on a successful lead generation company will ask you “What is a lead worth to you?”

You and your lead generation company will analyze your data from past performance (or if you don’t have data from past performance, you and your lead generation company will have to research it). That data will create a benchmark for a specific number of leads with a specific conversion rate that will become your goal on a timetable you and your lead generation company will create together. From there, you will compute how many leads you can expect your sales team to convert. Your lead generation company will help you compare your conversion rate to industry averages to help you figure out how many visitors you need to attract to optimize your goals.

With all of this groundwork in place, then your lead generation company can start to work its magic:

  • Your lead generation company can hone in on what to offer to attract your ideal client. It’s not enough just to offer “free stuff” on the Internet. It’s essential to have a unique offer that appeals to your ideal client in a way that increases conversion rates. It’s great to offer authoritative content to show that you are a leader in your field, but not everyone enters your sales funnel from the top. You need to know what it is about your expertise that attracts your ideal client, and where they are on their journey for using it.
  • Your lead generation company will help you build a persuasive, stand-alone post-click landing page. They will make sure you have a benefit-oriented headline and engaging media. There is a better than 90% probability that your lead generation company will incorporate video into your landing page.
  • Your lead generation company will make sure copy is skimmable. You don’t want your potential customers to get bogged down in complex text (most of the time, unless you are marketing to scientists, doctors, engineers, and academics).
  • Your lead generation company will help you obtain social proof of your concept. Story sells. Your lead generation company can help you obtain positive reviews, testimonials, case studies, and authority badges to enhance the credibility of your product. Your lead generation company can help you show that your customers and your partners trust you.

Email Marketing Lead Generation

What about email marketing lead generation? How can lead generation email marketing companies help you reach your goals?

The first thing your lead generation email marketing company can help you do is to set up an exit intent pop-up box with a high conversion rate. After visitors consume your content, they will sign up for your email campaign if they want more, and if they appreciate the content you gave them

Your lead generation email marketing company can help you keep tabs on your competition. If you are aware of your competitor’s email campaigns, you can identify the differences that make you better than a similar brand.

Then your lead generation email marketing company can set up your email drip campaign. This kind of marketing campaign is a series of messages sent out at predetermined intervals by automation. The predictability of your messages helps you form a personal connection with your leads.

Your lead generation email marketing company can prepare infographics and checklists that show your professional expertise as lead magnets for gated content of more substantial value, making it clear that surrendering an email address to get gated content is equivalent to putting themselves on your email list. Email recipients can be encouraged to forward and share your content. Then every email drip campaign ends with a culminating conversion point, when you can make your ask or push for conversion.

What is Lead Generation in Digital Marketing?

What is lead generation in digital marketing? What do owners need to know about how to get leads for digital marketing agency growth?

Lead generation for digital marketing agencies is everything digital marketing agencies need to do to initiate a new customer relationship. Digital marketing strategy for lead generation is not limited to social media or SEO, although both social media and SEO are important parts of considering how to generate leads in digital marketing.

Why wouldn’t you just use any of the hundreds of lead generation tools available to digital marketers today? Why would you hire a lead generation specialist?

The simple fact is that the easiest lead generation tools are overused. Many of them no longer return the same return on investment that they once did. Some of them don’t make any return on investment at all.

A lead generation specialist is not limited to any single lead generation tool. Specialists in digital lead generation keep up to date with the most effective SEO tools and social media hacks for finding new customers who match your business model. Specialists become familiar with patterns in your reviews and patterns in your competition. They can find new ways to engage with your existing customers and the best tools for locating potential customers. The more time your lead generation specialist spends with your sales team, the more skilled your lead generation specialist will be at providing just the right information to help your sales team convert a lead into a customer.

When your company is getting reliably good conversions rated from lead generation, it is usually a good plan to invest about half of your marketing budget in lead generation, but only after you are sure that your lead generation program is getting consistent, quality returns.

RevBoss has a turnkey approach. You tell them what you need in terms of your target audience and they do the rest. And the leads come in the door.
Mitchell Causey, Founder & CEO, Demandwell
RevBoss completely altered the trajectory of my business. I'm getting more qualified leads than I've ever had in 15 years of doing this business and I hit a 10X return within six months.
Donald Summers, Founder & CEO, Altruist
RevBoss is more consistent and predictable than a BDR -- it is faster and  achieves a broader reach than a BDR can because it combines expertise with automation.
Grace Tyson, Founder & CEO, Luma
Before, we were relying on word of mouth. It was very inconsistent and frustrating. With RevBoss, we finally have a repeatable model. We are having great conversations and learning from all of our leads.
Anil Rathi, Founder & CEO, Skild
RevBoss feels like an extension of our sales team, without the cost of a sales person. They know what works, they are responsive, and they take a genuine interest in our success.
Jeb Banner, CEO, Boardable
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