NYC-based WeDidIt is a SaaS-based platform to help nonprofit organizations fundraise online and collect donor insights. They have worked with great organizations like the Los Angeles Zoo and The Autism Alliance to to modernize fundraising efforts and reach new donor segments.
WeDidIt, a 500 Startups company, has a small sales team with a big ambition. Prior to working with RevBoss, the team spent up to 80% of their day on busy work — research, prospecting, and mass emailing every nonprofit they could find that matched their ideal customer profile.
The administrative work largely stemmed from a complicated lead qualification process. WeDidIt’s ideal target prospect is a non-profit organization that primarily focus on online fundraising, which is a surprisingly challenging criteria to confirm.
Additionally, the team needed to balance two target customer segments — larger organizations with a long complicated sales process and smaller organizations with a short, simple sales process. This proved difficult to execute on with such a small team with the amount of ideal prospects to crank through their sales process.
WeDidIt’s Su Sanni (CEO) and Oscar Winberg (Business Development Rep) enlisted RevBoss to solve their prospecting / qualification problems and to streamline the sales prospecting process for the small organization segment.
RevBoss solved both problems with an integrated process. First, we worked with WedDidIt to build a prospect data engine. This entailed a few key steps:
- We sourced raw prospect data by extracting charitable organization data directly from the IRS.
- We built an automated, online process to scrub the (massive!) list to find only the prospects that matched WeDidIt’s criteria, including whether or not they accept donations online.
- This fed into the RevBoss data engine that sourced the right prospects and contact information at each company.
Once we had the data in place, we worked with WeDidIt to develop messaging, a weekly flow, and then deployed the prospect data via the RevBoss sales development platform.
RevBoss has worked with WeDidIt for almost 8 months and the results have been very real. WeDidIt has:
- Scaled it’s “small organization” segment and sales process without making additional hires.
- Improved sales efficiency by automating the sales busy work with RevBoss.
- Saves internal BDR team over 100+ hours a month on sales busy work.
“Without RevBoss, my team would spend hours a day sourcing and qualifying prospects. Now our process is more efficient and my team is more effective.” said Su.