ListenLoop is an NYC-based start-up that helps SaaS companies drive in-app customer engagement. The software is easy to install and enables product and marketing teams with a set of tools to drive user activation, conversion, and retention.
ListenLoop and Roger Wood (employee #3 and VP of Sales) found themselves facing a fairly common early-stage start-up problem: great product, great customers . . . but insufficient resources to quickly ramp up a sales development function to increase lead volume and MRR growth.
Limited sales resources meant that Roger not only needed to close new business via inbound leads, but also hire new reps, develop sales resources, and build an outbound sales development strategy. Because he spent so much time closing new business and solving infrastructure problems, Roger decided to work with RevBoss to develop an outsourced sales development engine.
“As soon as the next day there was weight off the sales team. RevBoss didn’t require training and the engagement ramped up quickly.” said Roger. “We even talked about prioritizing our next hire to be someone exactly like our assigned RevBoss project coordinator. I was impressed by the team’s expertise and responsiveness.”
With a new resource solely focused on sales development, ListenLoop broadened its prospecting reach to new markets and new roles — which helped the team accelerate market development efforts, improve messaging, and develop well-defined customer profiles.
In the first 30 days of the engagement, RevBoss generated 30 meetings with marketing qualified prospects. Two of the 30 prospects purchased ListenLoop subscriptions (totaling $8,500 in bookings) within the first month and many more opportunities are still developing in Roger’s pipeline.
“I’m impressed with RevBoss’ abilities to quickly understand our business, develop compelling sales copy, and execute on the promise of filling the top of our funnel. I highly recommend RevBoss to any SaaS company using inside sales.” says Rodrigo Fuentes, Co-founder & CEO @ListenLoop